By Mark Bowles (Founder & Vice President of Business
Development & Marketing at Staccato Communications)
In today’s highly competitive and evolving market for wireless communications services, mobile operators are facing a constantly shifting mix of opportunities and challenges. On one hand, the ubiquity of mobile phone handsets and on-going consolidation of wireless networks have created a powerful asset that mobile operators need to leverage to maximum advantage. On the other hand, the
challenges of subscriber churn, the commoditization of voice services, and
competition from less regulated mobile virtual network operators (MVNOs) mean that mobile operators must proactively offer new enhanced services to improve subscriber loyalty and to maximize average revenue per user (ARPU). (more…)
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